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Why Every Business Needs PR While They Grow

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Michelle Garrett Whether or not you do it yourself, use a consultant, an agency, or have an in-house PR pro, every business stage needs public relations. Since businesses need to interact with the public, government, their competition, partners, and clients (whether…

Building your brand through Public Relations

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With the pace of the technological innovation, the needs and desires of consumers change faster than ever. Companies need to keep up with these changes, adapting their brands to the ways people are communicating. PR professionals understand this more than…

The real power of a brand lies in memory

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I have seen ‘brand’ referred to as if it were something to rank alongside production, supply chain and capital; a part of doing business rather than something reflective of how people remember their interaction with a brand. But to do…

4 Marketing Tasks You Can Automate

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Save time and amplify your brand with marketing automation tools

Why You Need to Add Facebook Messenger to Your List of Marketing Tools

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Messenger is bigger than Snapchat, Twitter and Instagram combined. You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger — Facebook’s standalone messaging app — your top marketing priority? Ten…

DISCOVER SIX WAYS TO USE SNAPCHAT FOR BUSINESS

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Have you thought of adding Snapchat to your marketing mix? Well if you haven’t, you should. A breakdown of Snapchat’s numbers will show you why: over 100 million daily active users, 400 million snaps per day, and over 1 billion…

How Cause Marketing Can Boost Your Brand

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image courtesy of Shutterstock With the last quarter of the year upon us, companies are pulling out all the stops to achieve a winning 2017. For retailers and brands, the stakes are especially high, as the holiday season can make…

Collaboration and Cooperatives for business development

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Image coutesy: redbooth.com REPOST: We have avenues for business growth and development if we collaborate and cooperate. The answer for growth and development lies in working together (the Kenyan Harambee spirit).

The Art of Business Story Telling for Small Businesses

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In a world where the consumer is spoilt of choice from increasing number of substitutes; businesses are spending a huge percentage of their budgets in marketing and public relations, in order to remain relevant in a progressively competitive and dynamic…

EMMA MACHARIA: INVEST IN DATA AND ANALYTICS FROM THE BEGINNING

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Emma Macharia, CEO, EM Consulting Emma Macharia is a communications consultant at EM Consulting, a communications firm based in Nairobi, Kenya. EM Consulting is dedicated to helping start-ups and SME’s grow and scale by effecting impact based marketing and communication strategies…

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