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Why Every Business Needs PR While They Grow

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Michelle Garrett Whether or not you do it yourself, use a consultant, an agency, or have an in-house PR pro, every business stage needs public relations. Since businesses need to interact…

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Building your brand through Public Relations

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With the pace of the technological innovation, the needs and desires of consumers change faster than ever. Companies need to keep up with these changes, adapting their brands to the…

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The real power of a brand lies in memory

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I have seen ‘brand’ referred to as if it were something to rank alongside production, supply chain and capital; a part of doing business rather than something reflective of how…

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4 Marketing Tasks You Can Automate

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Save time and amplify your brand with marketing automation tools

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Why You Need to Add Facebook Messenger to Your List of Marketing Tools

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Messenger is bigger than Snapchat, Twitter and Instagram combined. You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger…

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Have you thought of adding Snapchat to your marketing mix? Well if you haven’t, you should. A breakdown of Snapchat’s numbers will show you why: over 100 million daily active…

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How Cause Marketing Can Boost Your Brand

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image courtesy of Shutterstock With the last quarter of the year upon us, companies are pulling out all the stops to achieve a winning 2017. For retailers and brands, the…

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Collaboration and Cooperatives for business development

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Image coutesy: redbooth.com REPOST: We have avenues for business growth and development if we collaborate and cooperate. The answer for growth and development lies in working together (the Kenyan Harambee…

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