Have you thought of adding Snapchat to your marketing mix? Well if you haven’t, you should. A breakdown of Snapchat’s numbers will show you why: over 100 million daily active users, 400 million snaps per day, and over 1 billion views of stories each day.
And there’s more. For the personal user, Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news with the Discover feature. It also presents huge possibilities for your business. One of the key ways for brands to connect viscerally with their customers is to share brand stories.
Shared value has been known to create brand loyalty and with Snapchat being real-time, it provides a ready platform to showcase the values and cultures of your company in a personal and visual way.
Find out six ways you can use Snapchat for your business below:
1. Cover live events
You can use Snapchat for product launches or one-of-kind events like the 5,000th customer to shop in your store etc
2. Offer contests or promotions
You can offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.
3. Behind the scenes
You could show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The idea is to show how your brand differentiates itself with company culture.
4. Partner with influencers
Just like with Twitter and Instagram, social media influencers on Snapchat can help spread brand awareness and reach. Allow these influencers “take over” your brand’s Snap for maybe a day to help with the promotion of an upcoming event, product launch etc. These influencers will help introduce & bring their own followers to your page.
5. Publish transparency series
Like we mentioned earlier, shared values help build brand loyalty. One of the best ways to do so is present a backstage company access to your customers. You’d be surprised how many people are interested in your internal processes.
Cisco has done a neat job of sharing the daily goings-on in the firm with their “A day in the life of an Account Manager” series.
If you are wondering what Cisco – a networking and telecommunications company is doing Snapchat – you are not alone. Telecommunications isn’t the most interesting subject to talk about, but Cisco managed to flip the script. They focused on their culture and exposed a human side of their brand.
6. Host AMA sessions
Ask Me Anything sessions can be anything you want them to be. They can be about your goofy company culture or a professional conversation about trends in your industry. It could be “We just bought a N1 million camera for our production team, ask us anything” or something a little more serious like “We got 2 billion organic impressions on a campaign last week, ask us anything.” or something random, “We can tint my eyebrows with Coffee, ask us anything.”
Find relevant topics you can start with your audience that will pull them in and engage them.
By Wild Fusion Marketing